Performance Marketing Audit

Overview

We provide performance marketing audits, thoroughly reviewing paid media setups across all channels. Our audits assess key areas such as measurement, attribution, campaign structure, performance, and budget allocation, identifying opportunities for improvement.

We deliver performance marketing audits that identify growth opportunities and refine channel strategies. Tailored to your goals, our audits provide clear, actionable insights that improve efficiency and drive measurable results - helping eCommerce brands optimise spend, streamline accounts, and drive long-term growth.

Client Testimonial

Vervaunt has been instrumental in our journey at Strathberry, expertly managing our paid media activities. Their strategic approach and dedication have significantly contributed to our brand's growth and revenue. Trustworthy, innovative, and results-driven, Vervaunt continues to be an invaluable partner in our success story.

Global Head of Ecommerce, Strathberry

Performance Audit

All of our audits are completely bespoke and can cover broad paid media strategy or specific pain points for your brand. We will kick off with an initial discovery call to ensure that all recommendations are made within the context of your goals. Common audits focus on:

  • Measurement / Analysis - We will review the tracking set up to ensure that the results being recorded in the ads platforms are accurate. Attribution models will be assessed inline with the business goals and we can also look at current reporting to ensure the information being reported back is as useful and actionable as possible.
  • Campaign Structure - Set up in the ads platforms for each channel will be assessed in terms of their alignment with current best practices, and their ability to support the overall objectives for the marketing activity. We will also flag any quick wins with common flags being reducing audience overlap, combining smaller audiences, and fully segmenting stages of the funnel.
  • Performance - Recent historical performance will be analysed both in terms of the longer term history of the account, and broader industry benchmarks to understand the current health of the account. This will be examined from platform-level allocation right down to SKU-level spend, providing a clear picture of how efficiently the budget is being used.
  • Advanced Strategies - We will also make recommendations that go beyond the current set ups utilised by most performance marketing agencies. This can range from overlaying eCommerce platform data to combine with machine learning bid strategies, to areas where stronger performance could be driven by deviating from standard best practice.

Our Credentials

  • Team with a wide range of skills and focus, covering product ownership, technical solutions, marketing, strategy, and analysis
  • Deep experience in both technical and strategic areas (ranging from PIM implementation to CRM strategy)
  • Unbiased, impartial and fair team - we work with all technology partners and do not favour solutions based on commission or benefits
  • One of the world’s only Shopify Plus consultancy partners, alongside multiple Magento Certified Solutions Specialists
  • Experienced with most major platforms - Magento / Adobe, Shopify Plus, Salesforce Commerce Cloud, Shopware, BigCommerce, SAP, etc.
  • Strong relationships with majority of technology partners - ranging from PIM to personalisation to BI platforms
  • Supported a wide range of major eCommerce projects for brands from all over the world, including Bulletproof, The V&A, Self-Portrait, Science Museum Group, PMT Music, TOTEME, David Austin Roses, Sunspel and many more
  • Won multiple awards at leading ceremonies, including the eCommerce Awards and the UK eCommerce Awards

Another Client Testimonial

The agility that Vervaunt has shown has allowed us to move and adapt our strategy market by market with continuous customer growth. I would highly recommend Vervaunt for anyone looking for a hands-on, pro-active performance marketing partner.

Jade Harvey, Performance Marketing Manager - PANGAIA

Featured E-commerce Clients

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  • The Frankie Shop :
  • Timex :
  • TOTEME :
  • Self-Portrait :

Our Awards

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