Astrid & Miyu
Contemporary jewellery brand, Astrid & Miyu, is known for its modern and elegant designs. They continue to be a go-to brand for fashionable, timeless and high-quality jewellery pieces. Founder Connie Nam took inspiration from her local jeweller back in Seoul, and wanted Astrid & Miyu to offer both innovative designs, alongside providing a personal shopping experience.
The objectives
Our team identified two key strategic objectives for our campaign, these were:
- To increase YoY new customer revenue growth
- To expand and strengthen reach across the UK market
The challenge
Astrid & Miyu wanted Vervaunt to offer assistance in growing their paid social efforts to reach their target audience more effectively. Therefore, Astrid & Miyu wanted our team to create a strategy to drive growth, particularly targeting new customers.
The solution
To strengthen our presence throughout the UK, our team created a strategy tailored to Astrid & Miyu's primary demographic, while also conducting additional testing to appeal to new audiences. A key component of this strategy was a focus on specific locations, targeting individuals in cities across the UK where the Astrid & Miyu has store presence, including London, Bath, Birmingham, Manchester, Dublin, alongside others. Initially centred on jewellery-related interests, our strategy has since evolved to encompass broader lifestyle pursuits such as travel and dining preferences.
Finally, to drive new revenue growth, we implemented a continuous testing strategy designed to expand our prospecting audience size and refine ad messaging for optimal results.
The results
Since working on the Astrid & Miyu account, we've seen significant growth driven by our campaigns. Our primary aim of targeting new customers and driving growth has resulted in a 65% increase in new customer revenue, alongside a 59% boost in social revenue.
65%
Increase in new customer revenue59%
Increase in revenue from social34%
Increase in online sales3x
Increase in prospecting ad spend